business development

Business Basics: How to Create Unusual Content

When you hear the word, “content,” do you automatically think of blog posts? Or, maybe even videos? As a Business Basics Coach, I have to put this out there… DO NOT feel intimidated by the word “content”! Simply put… content is the information you create, to attract your target market/…

Business Basics: Creating your business blueprint

How did you develop your business blueprint? Did you work alone, or with someone to create your launch strategy? Many new entrepreneurs and small business owners think, “If I put up a nice, pretty website, people will come.” Does this sound familiar? That’s exactly what I thought! Boy was I…