Are you listening to your clients and customers – or lecturing them?
When you connect with a potential client or customer, how do you know HOW your products and services can help them solve the problem that brought them to you, in the first place?
What questions do you ask, to find out what they’re true concerns are?
How do you assess whether you actually do offer the solution to their problem?
It’s easy to believe that, based on what you’re told, you will be able to help them.
But, can you really? Continue reading “Business Basics: Listening vs Lecturing”