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Business Success is About MORE Than Your Products and Services

Hopefully, you understand that business success, is about more than your products and services… AND WHY.

Business success is NOT by luck, but by DESIGN!

STAT: Roughly 20% of new businesses survive past their first year of operation. That was the case two decades ago and is still the case todayU.S. Bureau of Labor Statistics, Business of Employment Dynamics

Usually, people start on their entrepreneurial journey for one of two reasons:

  1. They realize that they are not being paid what they’re worth, and/ or
  2. They KNOW they have a burning desire to create a life they will LOVE TO LIVE (regardless of the amount of money they earn)


Growing up, I was blessed to be surrounded by entrepreneurs and artists – musicians, fashion designers, etc. Although, back in those days, the buzz word was “self-employed”.

All I knew, was that these people didn’t work “normal” hours, and did different types of work. This was very interesting!

I liked to make money, and did so by any means necessary – babysitting, house sitting, dog walking… you name it. I also worked as a waitress, from age 12 to 14, until I could get my working papers.

The one key factor for me, in every position I held, was LEARNING. I made it my business to learn about every position I could gain access to, often working before and after my shift.


When a person starts a business, they have an idea for a product or service that they feel will fill the need of many people in their target market… GREAT!

  RELATED READING: Working IN Your Business or ON Your Business?

Hopefully, they’ve done the research to test this idea. This is called “market research”.

Unfortunately, too many people don’t take the time to learn exactly HOW to start and launch their business.

There’s much more to starting a business than having a great idea, a pretty logo designed, buying a domain and putting up a website, displaying products and services, with an “OPEN” sign.

Yes, these are necessary, but there’s much more to a business than your products and services.

Do you ever wonder WHY about 80% of all businesses FAIL within their first year?

RESOURCE: Why Some Startups Succeed (and Why Most Fail) – Entrepreneur Magazine

A few key pieces, that will increase your chance of success, as mentioned in this article, are:

  1. Find a Mentor
  2. Hire the RIGHT Business Coach
  3. Optimize your resources – time, energy and money
  4. Develop a good team, and
  5. Stay focused on your mission and vision – I urge all my clients to write their mission and vision statements on a big piece of paper, and tape it to their mirror… right next to their affirmations.

Once you have these key pieces in place, you will be able to develop a rock-solid business brand, digital marketing and content creation strategy… all working together to EXPOSE your knowledge and expertise to the world!

If you’re ready to put these pieces together, and see the picture of YOUR business success, watch the video below, to learn how my Business Basics Boot Camp can get you the RESULTS you DESIRE and DESERVE!

Click here to join my private Fb group – Business Basics Boot Camp

Trust me… your products and services will practically sell themselves, and NOT because you are the cheapest game in town!


What questions or comments do you have? I love feedback!

Click here to visit the Contact Me page, or simply complete the form below. Thanks!

Until next time… Be awesome and be blessed!