When you hear “ideal audience”, what comes to mind? Do you know where to find your ideal audience, or are you playing the “guessing game”?
If you answered, “Yes,” let me help clear this up for you a little bit.
Your ideal audience consists of anybody who would be interested in your goods —your products and services – aka your offerings.
Let’s talk about who your ideal audience is, first. The best way to answer the “Who”, is to clearly define what your business brand offers. So, answer these questions:
After you answer the above questions, as it relates to your business, you will have a much better understanding of where your ideal audience can be located.
If this leaves the “Where” way too broad, ask some more defining questions. Some people actually go as far as answering:
Get as deep with your questions, as needed, to narrow down your audience.
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Keep in mind that your ideal audience is not only people who you want to buy your products or services.
Your ideal audience will also include people who want to do a J.V. (Joint Venture) with you. Someone who wants to include you in a project they’re working on, is also part of your ideal audience, right?
If you need help defining and locating your ideal audience… No worries! Visit my Contact Me page, and reach out to me in whatever manner you wish.
You can also click here to book your free 30-min Strategy Chat with me. I’ll give you a few pointers to get you heading in the right direction.
Did I miss anything? What would you add about finding your ideal audience? Please leave your comment below. Thanks!
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