Who is your ideal audience? What can you tell me about them – gender, age, income – what do you know about their lifestyle? Do you know where to find them?
When you hear “ideal audience”, what comes to mind? Do you know where to find your ideal audience, or are you playing the “guessing game”?
If you answered, “Yes,” let me help clear this up for you a little bit.
Your ideal audience consists of anybody who would be interested in your goods —your products and services – aka your offerings.
Let’s talk about who your ideal audience is, first. The best way to answer the “Who”, is to clearly define what your business brand offers. So, answer these questions:
- How old is your ideal customer/ client?
- Where does your ideal audience “hang out” – online and offline?
- Who could benefit from the product or service your business offers?
- How will your clients/ customers be better off, after consuming your product or working with you?
After you answer the above questions, as it relates to your business, you will have a much better understanding of where your ideal audience can be located.
If this leaves the “Where” way too broad, ask some more defining questions. Some people actually go as far as answering:
- Are they married?
- Do they have children?
- Are they college educated?
- What’s their income?
- Do they live in the city or suburbs?
Get as deep with your questions, as needed, to narrow down your audience.
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Keep in mind that your ideal audience is not only people who you want to buy your products or services.
Your ideal audience will also include people who want to do a J.V. (Joint Venture) with you. Someone who wants to include you in a project they’re working on, is also part of your ideal audience, right?
If you need help defining and locating your ideal audience… No worries! Visit my Contact Me page, and reach out to me in whatever manner you wish.
You can also click here to book your free 30-min Strategy Chat with me. I’ll give you a few pointers to get you heading in the right direction.
Did I miss anything? What would you add about finding your ideal audience? Please leave your comment below. Thanks!